Fix the Funnel, Don’t Burn It Down
Everyone's blaming the funnel. But it's not dead — it's just missing a strategy that actually converts.
The Funnel Isn’t Dead. But Yours Might Be.
Everyone’s quick to pronounce the funnel dead. But your funnel’s not dead — it’s just confused, overcomplicated, or built on top of a wobbly strategy.
You can’t optimize your way out of a positioning problem.
I see this again and again in B2B, SaaS, fintech, and Web3: teams trying to scale without clarity, trying to convert without a message that lands. So before you throw out your funnel entirely, let’s talk about what’s really broken.
3 Reasons Funnels Flop
Here’s where I see it fall apart across industries:
1. You didn’t skip strategy — you mistook it for a deck.
Maybe there’s a slide with your ICP. Maybe your mission is buried on page 6 of a pitch doc. But if no one can actually use your positioning in the funnel, it’s not working.
Strategy that sits in a Notion file isn't strategy. It’s decoration.
Bonus: You’re marketing to yourselves.
You know the product. You know the tech. You know what the acronyms mean.
But your buyers don’t.
When internal language sneaks into your external funnel, it creates friction instead of flow.
If your pitch only makes sense to people inside the building, it won’t work on the people outside it.
Web3 sidebar: This is especially painful in crypto, where a team might launch with a protocol, a roadmap, and a DAO… but no real narrative. Your community can’t carry a broken message.
2. Your channels don’t connect.
Paid says one thing. Email says another. The website is doing five jobs at once. There’s no guided flow — just a jumble of touchpoints with no throughline.
3. You’re solving for clicks, not clarity.
Trying every growth hack in the book, but your audience still doesn’t get what you do. Because your funnel is built to convert traffic — not conviction.
What Actually Works
Funnels still work. But only when they’re built on top of a clear strategy. That means:
Clear audience
Clear offer
Clear path to conversion
If your message is confusing, your funnel will be too.
And clarity doesn’t come from a tool. It comes from strategy.
How I Help Fix It
When founders come to me saying “our funnel isn’t converting,” we start by:
Mapping the actual buyer journey (not just the one in your CRM)
Auditing the key messages and conversion points
Realigning the narrative across assets and channels
Yes, this works for token teams, too. Wallets are still human.
Funnels don’t fail because the internet is broken. They fail because you’re marketing without a map.
Want help building the one that actually works? Book a Strategy Sprint with me.