Most B2B messaging isn’t bad.

It’s just... beige.

Most B2B messaging isn’t bad.
It’s just... beige.

Words like “seamless,” “transformative,” and “innovative” sound impressive until you realize they could describe literally any SaaS company on LinkedIn.

Loud ≠ clear. Clever ≠ differentiated.

If your brand voice blends in, it’s not a voice—it’s wallpaper.

Fixing it doesn’t require a rebrand.
Just clarity, guts, and a thesaurus.

Forward this to someone still using “mission-critical” unironically.

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