The Real Reason Your Funnel Feels Off
Before you throw everything at performance fixes, check the strategy upstream. That’s where things usually go sideways.
When Funnels Feel Off, This Is Where I Start
It’s easy to blame the funnel. When leads stall, conversions drop, or everything just feels harder than it should — the instinct is to tweak the tools, test new CTAs, or rework the landing page.
But in my experience, the problem isn’t usually the funnel. It’s what’s underneath it.
So here’s where I start when things feel off:
What I Look For
Do the tools actually connect, or are they stitched together by hope and habit?
Does the messaging match where the buyer is in the journey — or where you wish they were?
Are you spending all your time in the middle of the funnel while the top is a black box?
Is the audience based on data, or just a founder’s gut feel from three years ago?
Most of the time, the funnel isn’t broken. It’s misaligned.
And sometimes, fixing it doesn’t mean a massive rebuild. It just means realignment.
(Yes, this shows up in Web3 too — decentralization doesn’t cancel out the need for clear paths to engagement.)
If your funnel feels off, look upstream.
That’s usually where the clarity is hiding.